Zainab is an Assistant Professor of Information Systems at the College of Business Administration, Kuwait University. Her current research interests include text mining and business analytics. She is a member of the Chief Science Officer steering committee at the Kuwait Foundation for the Advancement of Sciences, a member of the Informatics Academy team at His Highness Sheikh Salem Al-Ali Al-Sabah Informatics Award, and a co-founder of a local IT awareness campaign Be Smart and Safe.